Navigating Task Prioritization: A Guide for Entrepreneurs

Aidas Bendoraitis
3 min readAug 16, 2023


In the dynamic world of entrepreneurship, effective task management is essential for success. Rory Vaden’s insightful framework offers decision makers a new lens through which to view their tasks. By evaluating tasks based on three dimensions-Urgent, Important, and Significant-, entrepreneurs can make informed decisions about where to invest their time and energy. In this blog post, we’ll explore each dimension and provide real-life examples to help entrepreneurs master the art of task prioritization.

Urgent: How Soon Does It Matter?

The first dimension, urgency, revolves around the time-sensitive nature of tasks. Entrepreneurs often find themselves juggling numerous responsibilities, each vying for immediate attention. Vaden’s concept encourages entrepreneurs to assess the urgency of a task in terms of deadlines and immediate consequences.

Example 1: Launching a New Product

Imagine you’re an entrepreneur preparing to launch a new product. Responding to customer inquiries before the launch would be considered urgent, as it helps build anticipation and foster customer engagement. Immediately addressing these inquiries ensures a successful product launch and strengthens customer relationships.

Example 2: Meeting Investor Requests

Suppose you receive a request for financial data from a potential investor. Responding to this request within the specified timeframe is urgent, as it could influence their decision to invest in your business. Timely communication demonstrates your commitment to transparency and professionalism.

Important: How Much Does It Matter?

The second dimension, importance, focuses on the significance of a task in relation to your goals and objectives. Not all tasks are created equal; some hold greater weight in driving your business forward.

Example 1: Strategic Planning

As an entrepreneur, dedicating time to strategic planning sessions is crucial. While it may not have an immediate deadline, the importance lies in charting the course for your business’s future. Allocating time for this activity ensures that your decisions align with your long-term vision.

Example 2: Customer Feedback Analysis

Analyzing customer feedback might not have a pressing deadline, but it’s undeniably important. Feedback provides insights into your product’s strengths and weaknesses, guiding improvements and ultimately enhancing customer satisfaction.

Significant: How Long Will It Matter?

The third dimension, significance, challenges entrepreneurs to consider the long-term impact of their tasks. This dimension encourages you to assess how a task’s outcomes will continue to impact things in the long run.

Example 1: Employee Training

Investing time in training your employees is significant. While training sessions might temporarily pull you away from other tasks, the long-term benefits are undeniable. Well-trained employees contribute to operational efficiency, customer satisfaction, and overall business growth.

Example 2: Brand Building

Building a strong brand identity requires consistent effort. Creating a compelling brand story, designing a memorable logo, and maintaining a consistent online presence are tasks that hold significant value over the long run. These efforts contribute to brand recognition, customer loyalty, and competitive advantage.


Rory Vaden’s framework of evaluating tasks through the dimensions of Urgent, Important, and Significant empowers entrepreneurs to make thoughtful decisions about their time and priorities. By considering how soon a task matters, how much it matters, and how long it will matter, entrepreneurs can optimize their productivity and steer their businesses toward success. Remember, effective task management isn’t just about crossing items off a to-do list; it’s about strategically investing your time where it matters most, ensuring your entrepreneurial journey is both fulfilling and prosperous.

Originally published at on August 16, 2023.



Aidas Bendoraitis

Life explorer, creator, writer, software developer, dad of 2